Customer Acquisition
For TNT Post, mobile is being used as alternative response channel on direct mailers and e-mails.
For Lifecycle Marketing mobile offers an alternative way for expectant mums and mums with newborns to register for their sample packs providing data for Lifecycle.
Cross-selling
For Lifecycle Marketing the Mobile Internet Site offers an interactive multi-media channel for advertisers to promote products and services, consumers to request brochures and respond to offers and for expectant mums to receive the well known Emma's Diary direct to their mobile.
Recruitment
For TNT Post mobile provides a more appropriate method of response to recruitment advertisements for distributors of free newspapers. Since the introduction of a text response option, applications have increased by 95%.
Corporate and Social Responsibility
On behalf of the WFP we have developed for their partner TNT a text to donate service that encourages users to help feed the world's hungry and raises awareness of TNT's partnership with the WFP.
Primeidea at Work:
- TNT's World Food Programme text donation service
